Sports Cars 2013

Honda in automotive industry could be considered as one of the major car manufacturer companies. Along with Toyota, Mazda, Mitsubishi, and Suzuki, Honda was entering the global market on automotive industry and survives. There are many key points of surviving in any business industry that company should have, and one of them is innovation. Innovation is very important in order to keep customer loyalty to our product, no exception for car product. In order to keep surviving in automotive industry, Honda also innovate all of their types of cars.

Almost every year, Honda launches their new car that already developed in term of their design or their engine. In order to prepare tight competition of city car for the next year in 2013, Honda will develop 2013 Sedan Brio rendered.

In this context the rendering process means that the Honda will creates 2013 sedan by using the platform of Sedan Brio. This is actually the same as the case of Honda jazz and Honda city. Both of them have the same platform but have different model. So it means that the next 2013 Sedan Brio will be the innovation design of the late Sedan Brio Version.

The power that will be used in this 2013 Sedan Brio rendered will be the same which is 1.2-litre iVTEC engine which could produce power 88BHP at 6000 rpm and 109 nm of torque at 4600 rpm and all of this engine will be operated by manual transmission. This manual transmission could be changed into automatic transmission when the market asks about it. In some countries where the traffic jam is something that commonly happen, the demand of automatic transmission will increase, and when it happen, the Honda might launch the automatic version of this 2013 Sedan Brio.

The 2013 Sedan Brio version will add the options of city car that could be bought by people. So far, the competitions of this 2013 Sedan Brio rendered are Toyota Etios, Swift Dzire, Maruti Suzuki, and Ford Fiesta Classic. The innovation that Honda has done with Honda jazz and Honda civic hopefully will be achieved by this Honda Sedan Brio rendered.

The important things on innovate whatever product that we have, especially car are the demand of the market, the cost of innovation, and the features of the new car. The purpose of car innovation is must be to fulfill the demand of the customer. When we success to fulfill the customer demand, it will be easy for on the marketing process. After we find out the demand of the customer, it is better for us to find out the cost of the innovation as well. The cost of innovation is should be in the affordable range. When we innovates the car with huge budget but the result is not too different with the last product, it will be loss for us. Last thing that we have to consider is the features of the new car. The more complete the features, the better the innovation process will result.